Digitization goes hand in hand with challenges for the distribution and marketing of industrial goods. The whitepaper shows you strategies for the successful implementation of Sales and Marketing 4.0.
The e-commerce sector is growing in the B2B area. This creates new opportunities for SMEs, but also some risks. What you need to know for your company:
Only a tiny fraction of your website visitors will contact you. These unknown visitors can be converted into valuable leads with simple tricks in the structure and structure of your website.
The website is the modern business card of a company and is often studied extensively by potential customers when researching before making a purchase. We’ll show you what to look out for when building international websites in order to generate international leads:
Online marketing for SMEs from A -Z. So that you always know what is being talked about – a glossary for newcomers and experts.
Inbound marketing is simply the most efficient method of online marketing. You can find out here why SMEs in particular should use this method of customer acquisition and how it works.
B2B portals have become an integral part of the import and export business for a variety of reasons. Why you should consider portal marketing for better international positioning of your company:
The work of salespeople in the B2B area has changed fundamentally. Global digitization has not stopped at the work area and is causing companies to break new ground in marketing. An overview of everything that was important – and is important today.
Most people know big B2B online platforms like Alibaba, Europages or Wer liefert was. But it is oftentimes the smaller, local portals that can open up new markets for SMEs. A selection:
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