Alibaba.com & Kyto

Alibaba.com and Kyto enter into eCommerce partnership

Alibaba.com, one of the world’s largest B2B e-commerce marketplaces, and the Berlin-based MarTech company Kyto are cooperating with immediate effect in order  to enable German B2B companies to set up their own digital store on Alibaba.com and connect with international wholesale customers.

Published

27 July 2022

Kyto enables sellers listed on Alibaba.com to generate more sales leads and find new customers worldwide. 

Via its in-house developed software by Kyto (KytoSync) solution, customers can control their product information  and profile data and manage data via a central login. Kyto thus offers a single support and cost centre and makes its many years of experience in portal marketing available to its customers. B2B Companies thus gain access to global B2B sales outlets and can generate sales contacts or leads and find potential new customers worldwide. 

In cooperation with Alibaba.com, Kyto can now provide companies in Germany with its expertise and support globally trading companies with digital visibility and the generation of new customer relationships. 

“We are very pleased to enter into this partnership with Alibaba.com. With this cooperation, we can support our customers even more purposefully in their digitisation and internationalisation strategies in the area of B2B sales. Our particular expertise is to know exactly the specifics that need to be taken into account when using the trading platform Alibaba.com and to support our customers in deriving the greatest benefit from their company profiles. And it is these assets that we will now bring to the table,” said Claudia Projic, Managing Director of Kyto.

“Alibaba.com’s mission is to promote and help SMEs participate in global B2B commerce and connect with more buyers and sellers around the world. We believe that through digitalisation, small businesses also have the opportunity to become global enterprises. Our own research shows that the vast majority of B2B executives in Germany believe that e-commerce is a more effective sales method than traditional methods such as attending trade shows or good old word of mouth, and more than 80 per cent of SME and B2B executives believe that the shift to e-commerce is becoming increasingly important to the success of their businesses. The partnership with Kyto we are announcing today is an important step in providing German SMEs with even more tools to participate in cross-border e-commerce through easy access to end-to-end e-commerce solutions and digital marketing services. We looking forward to helping more German SMEs grow their online business,” commented Florian Forster, Country Manager DACH, Alibaba.com.

About Kyto

Kyto is an international software-as-a-service company based in Berlin, founded in 2013 and part of the Mueller Medien family group of companies. The MarTech company specialises in B2B online marketing with a focus on portal marketing, digitisation of sales and a smart customer journey. Kyto has a global network of over 1,500 B2B platforms. Kyto thus helps companies to generate relevant leads for sales and supports them in increasing their global online presence. Kyto serves companies from all over Europe, including global market leaders such as Robert Bosch GmbH. To date the company has already generated more than 10,000 client enquiries for its customers. 


About Alibaba.com

The first business unit of Alibaba Group, Alibaba.com is a leading platform for global B2B e-commerce that aims to make it easy to do business anywhere. Launched in 1999, Alibaba.com is engaged in services covering all aspects of commerce, including providing businesses with tools that help reach a global audience for their products and helping buyers discover products, find suppliers, and place orders online fast and efficiently. It serves millions of buyers and suppliers from over 200 countries and regions around the world.

Media inquiries

Andre Glasmacher
schoesslers GmbH
kyto@schoesslers.com
+49 151 51 40 01 30

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