What experts think

Voices about the relevance of B2B online marketing.

  • Prof. Dr. Kreutzer
    “The ones refusing to adapt to changes will possibly be expelled from the market or condemned to a niche position in 5 – 10 years.”
  • Prof.Dr. Hans-Christian Riekhof
    “The finding is not surprising: The importance of B2B online marketing will intensify markedly within upcoming years.”
  • Prof.Dr. Utz Dornberger
    “By now two out of three medium-sized companies are active in foreign markets with an increasing tendency. Still, there is an obvious need of optimization particularly regarding the usage of the internet in its function as sales support which can be used to acquire international customers faster and more purposefully.”

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