This white paper presents you some easy measures to generate more valid customer leads via digital channels. It contains steps to increase the relevant traffic on your website as well as the conversion rate. Website improvements have to be implemented which induce existing visitors to generate customer inquiries. Moreover, you will get an introduction into ways of identifying website visitors who did not leave their contact data. In the end, we will give you some advice on how to prioritize your newly gained leads and how you can optimize the use of your resources.
Topics in this white paper include:
- Channels of lead generation (company website, content marketing, search engine marketing, portal marketing
- Conversion rate optimization
- Lead management und prioritizing in the business-to-business field
- Analysis und monitoring of B2B lead generation
Benefit from our expert knowledge and find out how you can generate more leads online. Receive your free PDF copy of our new white paper B2B lead generation.