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Better sales processes with PIM

Many companies know the problem: there is a lot of data and information about products that are maintained and processed by different departments in different systems. But how do you get an overall view? And how can you handle and process the data efficiently?

By making use of a PIM system (product information management system), you can merge the data and make it usable across departments.

In this paper you will learn what what a PIM system is exactly and which advantages it offers to industrial companies.

What is a PIM system?

Products are the livelihood of every company. The product master data depends on many processes by marketing, sales, administration and logistics. Unfortunately, the product information is often scattered: The accounting has different data and formats than the purchasing department, the development department or sales.

The guiding principle of PIM is to make the effort for data maintenance and collection as efficient and resource-saving as possible and to manage the data in a media-neutral manner.

An example from the field: Through the PIM, the required product information from the manufacturer, the marketing department and the ERP system are added to the online shop, the catalog and the sales label.

For many companies, the volume of data has grown so much that a PIM system is required. This is especially true if the following conditions are met:

  • Lots of product and detail information
  • Wide product range in several languages
  • International sales
  • Regular adjustments of product information as well as extensions of the assortment
  • Various distribution channels
  • Several locations

Bessere Vertriebsprozesse mit PIM

    Advantage of using a PIM: Simplification of product data management

    Why is it useful to use a PIM system?

    It provides companies looking for a holistic solution for their process with an optimal basis for efficient data management in regards to corporate communications. Centralized data collection as well as data management dramatically improves data quality and process efficiency while reducing costs:

    Product information is consistent, the merging and comparing of data from different systems is eliminated, and delivery to other channels can be managed centrally.

    What requirements does a PIM have to meet?

    The requirements for a PIM system are manifold and complex:

    Changes in the product portfolio must be done at the push of a button. A PIM system should be able to manage and store product data of various kinds and enable easy translation into different languages. At the same time, data management must be media-neutral with simultaneous option of media diversity in data output (such as online shop and print product catalog). The interfaces should be bidirectional, i.e. a data exchange should be possible in both directions.


    A PIM system helps to keep track of an ever increasing amount of information. This ensures optimal quality of information even when delivered to many different channels. Today’s industry uses large amounts of data to improve assortments and sales processes. A PIM is thus also a basis for central evaluations (Business Intelligence) and data quality management (Data Quality Management).

    Kyto helps you to optimize your sales processes: together we can find globally relevant platforms where you can place your products in a target-group-specific manner and generate B2B leads. One-time data entry is enough to synchronize all company and product data easily and securely. Thus, your administrative burden on your company entries is reduced by up to 90%.