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Learn more about B2B online marketing

5 reasons why SME should be listed on Alibaba, the internet giant from China, achieved the biggest IPO in history. Never before has an online platform attracted so much attention. A company profile at or 1688, the original Chinese website seems to be a must-have for B2B companies. In the following, we will present you 5 reasons why B2B companies should register on Alibaba right now and start to generate leads globally.


Large number of users is the biggest online portal worldwide. It lists more than 8 million suppliers – an impressive number, which of course also attracts many buyers – recording 231 million customers in 2013 . At Alibaba, both suppliers and customers become more and more international. An account does not only enable you to get quick and easy access to this enormous client pool but also boosts your sales – a must have for all small and medium sized enterprises (SMEs) around the world.

Top ranking on search engines

An Alibaba account also enables you to be found if potential customers do not search directly via online platforms but via search engines. Alibaba invests large amounts of money in search engine marketing (SEM), which results in high rankings for generic search terms such as lathes or screw-conveyor on the most important search engines (e.g. Google, Baidu, Yandex …). In Asian and African markets e.g. China, South-Africa or the UAE, the probability to find within the top results on B2B keywords is particularly high. Consequently, buyers often end up on Alibaba when searching for B2B products – which is why SME should be present on the platform in order to generate global leads.

High lead quality

Despite the enormous amount of customers and suppliers, Alibaba does offer high quality and safety. The verification requirements for premium accounts (so-called gold supplier accounts) are extremely strict, hence securing a certain quality and seriousness of the B2B-suppliers. Verified accounts are explicitly displayed as such. Therefore, buyers are reassured that listed companies exist and that generated leads are of high quality.

International reach does not only offer its services to English and Chinese speaking customers. The platform offers subpages in all major languages (i.a. German, Spanish, Russian, and Arabic). Therefore, registering on Alibaba ensures that B2B companies are quickly found all around the world. One registration is enough – offers to directly translate entered information into all available languages.

Focus on SME and industrial companies

Especially in the B2B market, buyers rather search for products and services than brands. Therefore, online-platforms und trade directories such as provide an optimal start into international business since known and unknown brands are listed and found equally. Registering on Alibaba is a great starting point for SMEs with a restricted budget trying to compete with multinational corporations.

You are not registered at Alibaba, yet?

Benefit from our rich experience and knowledge regarding Alibaba. By registering a company profile on and its national subpages, you make sure that your company is found by buyers all around the world. Kyto takes care of setting up your account and synchronizing all data. Via the Kyto interface you can easily manage and update your B2B platform and trade directory entries – anytime, anywhere. Profit from our extensive Alibaba experience.
Get your free individual offer from Kyto now!

Alibaba – the internet giant from China is an online trade platform from China, headquartered in Hangzhou. Thanks to Alibaba, B2B companies have the possibility to offer their products online and reach a wide range of potential customers. The product range includes many different categories, from office supplies to machinery or packing solutions and is, hence, often referred to as the Amazon of b2B products. was founded in 1999 and is part of the Alibaba Group. The Alibaba Group has five more subsidiaries: the online auction house Taobao, the Chinese offshoot from Yahoo!, Yahoo China, the online payment system Alipay, the online advertisement service Alimama, and a web service for Chinese SMEs called Alisoft.

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