How can you best get into the field of vision of future customers through online marketing and keep the competition at a distance? Search engine advertising (SEA for short), search engine optimization (search engine optimization, SEO for short) and portal marketing are particularly suitable for this purpose. Each of these channels has its right to exist in a company’s marketing mix, but is also associated with the control and maintenance of the individual channels.
In the course of digital change, pioneers are developing whose aim is to use digitization for their growth and who are establishing themselves as digital leaders. Find out how your company can implement digital strategies for sales and marketing in order to retain customers, acquire new customers and increase their productivity.